OUR EXECUTIVE LEADERSHIP TEAM

Believe in the power of working together

Collaboration and trust are vital to success. At ndm, we prioritize our relationships with our clients and team members, working together toward a collective goal.

Jesse Valencia

President

Ashley Alpert

Executive Vice President, Strategy

Jorge Negreros​

Executive Creative Director

Sarah Dodge

VP, Marketing Automation Strategy

Katrina Hirsch

Director, Operations

Kelly Rusthoven

Director, Data & Analytics

Jesse Valencia

In 1997, Jesse Valencia created ndm in his apartment in Brea, California, with a mission to redefine the health care marketing industry. Now, 25 years later, ndm has grown to become atrusted team of health care and senior living marketing experts with a roster of hospital systemand senior living clients.

Jesse’s vision of pushing creative and strategic boundaries has guided ndm to become a full service advertising agency on the cusp of the ever changing industry.

Ashley Alpert

Ashley joined ndm in 2022, and brings 17 years in marketing, strategy and business development experience, including 13 years in the senior living industry. She has built a strong reputation by creating exceptional results and instilling trust with those who work with her. Her passion for the industry translates to drive growth, success and positive change.

As Executive Vice President of Strategy, Ashley ensures that the account service, digital marketing, marketing automation and data teams work together alongside the creative team to strategically develop and implement successful marketing communications tactics for ndm’s clients. She currently serves on the board of Village Shalom, a not-for-profit Life Plan Community in Overland Park, Kansas. Ashley is also a former founding member of the ASHA Sales & Marketing Committee.

Jorge Negreros

Communication, trust and efficiency – these three pillars are what drive Jorge Negreros’  leadership. As Executive Creative Director, he guides his team through both their personal and professional challenges with his competitive spirit, patient demeanor and unmatched eye for creative design.  

With a background in print media, Jorge brings a unique outlook that is only made stronger by his background in marketing and design. He joined ndm nine years ago and has since played a vital role in the company’s growth, helping develop a vibrant and collaborative culture.

Sarah Dodge

Sarah joined the ndm team in April 2023 and brings with her 15 years of experience in marketing automation. Prior to ndm, she owned and operated a number of successful marketing automation programs in the senior living, travel and hospitality and health-tech industries. 

Throughout her career, Sarah honed her skills with various marketing automation tools and strategies to streamline and optimize marketing campaigns across channels for maximum impact and ROI. Her expertise in marketing automation has enabled her to design and execute successful lead management and lead nurturing workflows across the buyer’s journey, ultimately shortening the sales cycle. She also leverages data to enhance storytelling, identify trends, measure performance and refine marketing automation strategies.

Katrina Hirsch

Katrina Hirsch is an analytical thinker at her core. With a Bachelor’s in English Literature and Language from Cal Poly Pomona, Katrina joined the ndm team as a proofreader/copywriter before applying her industry knowledge as an account director. Now, as Manager, Operations, Katrina works day in and day out to keep the company moving as efficiently as possible.  

Driven by results, Katrina values solutions-oriented thinking, fresh perspectives, and innovation. Her bright personality and dedication shine through in the work she does every day. 

Kelly Rusthoven

From creating all-encompassing strategic plans to identifying markets and target demographics, Kelly Rusthoven’s expertise touches nearly all facets of marketing at ndm. As Director of Data & Analytics, she brings valuable insight with her extensive knowledge of all things data and list-acquisition related, with 16 years of experience in the field.  

Her strong work ethic drives her to lead her team by stunning example, and she is almost always the first to bring a fresh perspective to any situation. A team player at heart, her positive outlook motivates everyone around her and instils a sense of collaboration and trust with both her clients and her team.