OUR LEADERSHIP TEAM

Believe in the power of working together

Collaboration and trust are vital to success. At ndm, we prioritize our relationships with our clients and team members, working together toward a collective goal.

Jesse Valencia

President

Ashley Alpert

Executive Vice President, Strategy

Jorge Negreros​

Executive Creative Director

Katie Pitts

SVP, Client Experience & Strategy

Sarah Dodge

VP, Marketing Automation Strategy

Katrina Hirsch

Director, Operations

Kelly Rusthoven

Director, Data & Analytics

Tam Doan

Executive Director, Digital Marketing

Robert Popper

Creative Director

Valeria Viggiano

Associate Creative Director

Thomas Litten

Senior Digital Art Director

Kai Hamilton Gentry

Senior Account Supervisor

Jesse Valencia

In 1997, Jesse Valencia created ndm in his apartment in Brea, California, with a mission to redefine the health care marketing industry. Now, 25 years later, ndm has grown to become atrusted team of health care and senior living marketing experts with a roster of hospital systemand senior living clients.

Jesse’s vision of pushing creative and strategic boundaries has guided ndm to become a full service advertising agency on the cusp of the ever changing industry.

Ashley Alpert

Ashley joined ndm in 2022, and brings 17 years in marketing, strategy and business development experience, including 13 years in the senior living industry. She has built a strong reputation by creating exceptional results and instilling trust with those who work with her. Her passion for the industry translates to drive growth, success and positive change.

As Executive Vice President of Strategy, Ashley ensures that the account service, digital marketing, marketing automation and data teams work together alongside the creative team to strategically develop and implement successful marketing communications tactics for ndm’s clients. She currently serves on the board of Village Shalom, a not-for-profit Life Plan Community in Overland Park, Kansas. Ashley is also a former founding member of the ASHA Sales & Marketing Committee.

Jorge Negreros

Communication, trust and efficiency – these three pillars are what drive Jorge Negreros’  leadership. As Executive Creative Director, he guides his team through both their personal and professional challenges with his competitive spirit, patient demeanor and unmatched eye for creative design.  

With a background in print media, Jorge brings a unique outlook that is only made stronger by his background in marketing and design. He joined ndm nine years ago and has since played a vital role in the company’s growth, helping develop a vibrant and collaborative culture.

Katie Pitts

With 17+ years of experience on both the marketing agency and provider sides of the senior living industry, Katie brings a unique perspective to our team. Her impressive background is rooted in developing highly efficient marketing programs, fostering innovative tech strategies and leading data-informed teams. In her role as SVP, Client Experience & Strategy of ndm, Katie brings extensive experience in senior living marketing, along with a proven track record of combining established solutions with cutting-edge approaches.

Sarah Dodge

Sarah joined the ndm team in April 2023 and brings with her 15 years of experience in marketing automation. Prior to ndm, she owned and operated a number of successful marketing automation programs in the senior living, travel and hospitality and health-tech industries. 

Throughout her career, Sarah honed her skills with various marketing automation tools and strategies to streamline and optimize marketing campaigns across channels for maximum impact and ROI. Her expertise in marketing automation has enabled her to design and execute successful lead management and lead nurturing workflows across the buyer’s journey, ultimately shortening the sales cycle. She also leverages data to enhance storytelling, identify trends, measure performance and refine marketing automation strategies.

Katrina Hirsch

Katrina Hirsch is an analytical thinker at her core. With a Bachelor’s in English Literature and Language from Cal Poly Pomona, Katrina joined the ndm team as a proofreader/copywriter before applying her industry knowledge as an account director. Now, as Manager, Operations, Katrina works day in and day out to keep the company moving as efficiently as possible.  

Driven by results, Katrina values solutions-oriented thinking, fresh perspectives, and innovation. Her bright personality and dedication shine through in the work she does every day. 

Kelly Rusthoven

From creating all-encompassing strategic plans to identifying markets and target demographics, Kelly Rusthoven’s expertise touches nearly all facets of marketing at ndm. As Director of Data & Analytics, she brings valuable insight with her extensive knowledge of all things data and list-acquisition related, with 16 years of experience in the field.  

Her strong work ethic drives her to lead her team by stunning example, and she is almost always the first to bring a fresh perspective to any situation. A team player at heart, her positive outlook motivates everyone around her and instils a sense of collaboration and trust with both her clients and her team.

Tam Doan

The world of digital marketing is ever-changing and volatile, which makes Tam Doan the perfect fit as Digital Executive Director. He not only welcomes challenge, but embraces every twist and turn that comes with the field – from an algorithm change to a new platform, he’s eager to jump on the next big opportunity.

With over seven of experience, he has in-depth knowledge of the nuances in digital marketing and is quick to pick up on his team members’ individual strengths. His focus is not only to highlight their already-existing talents, but to also encourage their growth to maximize their full potential.

Robert Popper

Robert Popper leads teams by combining strategic thinking with attention-grabbing creative. While his portfolio of past clients includes some of the nation’s largest brands, he has spent the last decade serving clients within the senior living industry – working with blue sky developments, standalone communities, as well as regional and national systems. For Robert, “good enough” isn’t good enough. He challenges himself and his teams to find that differentiating spark that separates his clients from all others.

Valeria Viggiano

“Observe, listen, do not judge and question a lot,” are words that Valeria Viggiano, Associate Creative Director, lives by. A creative thinker and strategist, she is passionate about crafting meaningful and creative work every step of the way, from the concepting phase to the design itself.   

Motivated by teamwork, she coaches others with an energy that can’t be beat and encourages open dialogue through a collaborative environment. With more than 20 years of experience in graphic design, Valeria’s unmatched expertise has helped develop and elevate countless brands and clients across a variety of industries, and her powerful enthusiasm can be seen in everything she creates.

Thomas Litten

As Senior Digital Art Director, Thomas Litten brings his passion for engaging, eye-catching design to all of ndm’s digital creative. With nearly a decade of graphic design experience, Thomas provides support and wisdom to cultivate strong design with his team members. His collaborative nature and his can-do attitude make him a strong contributor to our company’s vibrant culture and creative successes.

Kai Hamilton Gentry

Kai Hamilton Gentry is a graduate of Chapman University and is a passionate lifelong learner who joined ndm in 2019 after his departure from work on the Apple Siri project. He is also an author who published his first book in 2020, discussing domestic terror attacks and mass shootings in the United States.

Kai has experience in a variety of industries but the bulk of his experience lies in senior living marketing ranging from independent living to skilled nursing.

Kai believes that communication and extensive information gathering are the most essential tools in creating authentic, powerful messaging that services the needs of clients and      users alike.