Sarah joined the ndm team in April 2023 and brings with her 15 years of experience in marketing automation. Prior to ndm, she owned and operated a number of successful marketing automation programs in the senior living, travel and hospitality and health-tech industries.
Throughout her career, Sarah honed her skills with various marketing automation tools and strategies to streamline and optimize marketing campaigns across channels for maximum impact and ROI. Her expertise in marketing automation has enabled her to design and execute successful lead management and lead nurturing workflows across the buyer’s journey, ultimately shortening the sales cycle. She also leverages data to enhance storytelling, identify trends, measure performance and refine marketing automation strategies.