Data and Analytics Department
Costa Mesa, CA.
April 9, 2025
Reports to: Senior VP, Digital Marketing and Data Analytics
Job Type: Full-time
Job Location: Hybrid in Costa Mesa, CA (2 days in Office) or Remote in AZ, CO, KS, MA, MO, ND, NV, TX
Who We Are
ndm is a full-service marketing agency that specializes in the healthcare and senior living industries. With a vision to transform these industries through insightful and powerful marketing, the team behind ndm provides advanced and innovative solutions to help our partners evolve and connect with their communities.
What You’ll Do
As the Senior Director, Data & Analytics at ndm, you will be responsible for leading the organization’s data strategy, ensuring the effective use of data and analytics to drive business growth, operational efficiency, and informed decision-making. This role involves overseeing data governance, data engineering, business intelligence, AI initiatives, and analytics functions, while ensuring data integrity, security, and compliance with regulatory requirements such as HIPAA. The ideal candidate will have a strong background in data management, leadership, and the ability to translate data insights into business value.
Responsibilities:
Required Skills/Abilities:
Other Requirements:
Benefits and Pay:
Sarah joined the ndm team in April 2023 and brings with her 15 years of experience in marketing automation. Prior to ndm, she owned and operated a number of successful marketing automation programs in the senior living, travel and hospitality and health-tech industries.
Throughout her career, Sarah honed her skills with various marketing automation tools and strategies to streamline and optimize marketing campaigns across channels for maximum impact and ROI. Her expertise in marketing automation has enabled her to design and execute successful lead management and lead nurturing workflows across the buyer’s journey, ultimately shortening the sales cycle. She also leverages data to enhance storytelling, identify trends, measure performance and refine marketing automation strategies.