The Marketing Automation Specialist will be joining our growing Marketing Automation team to help develop, execute, manage and measure automation programs to drive higher engagement and close rates. You will assist with marketing and sales nurturing efforts as well as track trends and advise on best marketing automation practices. Our ideal candidate is a curious self-starter, a collaborative team player, extremely detail oriented, and wants to become an expert and grow within the Marketing Automation space.

Responsibilities and essential job functions:

• Manage email marketing programs across senior living and healthcare clients, including segmentation, testing, deployment, reporting, and continually evaluating email campaigns for improvement.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software; troubleshoot integration errors and own the data validation process.
• Understand and evaluate campaign metrics and distribute campaign performance insights to ndm leadership monthly.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI.
• Assist the marketing automation team in continuing to build the SMS program, including strategies, development and ongoing reporting.
• Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  
  

Knowledge, skills and abilities:

• 1-3 years of email marketing or marketing automation experience.
• Experience with Salesforce and Marketing Cloud Account Engagement (previously Pardot) highly recommend. Familiarity with other CRM and MAPs such as Aline, Hubspot and WelcomeHome recommended.
• Must have superior analytical skills.
• Must be detail-oriented and deadline driven.
  
  

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k)

Who We Are 

ndm is a full-service marketing agency that specializes in the healthcare and senior living industries. With a vision to transform these industries through insightful and powerful marketing, the team behind ndm provides advanced and innovative solutions to help our partners evolve and connect with their communities.